We built the site around close-up details shot in a dark studio, revealed one curve at a time as you scroll. The configurator shows every colour on the real body and keeps the price visible at each step.

Pre-orders opened with the site, and two thirds of them came through the configurator.

Close up of a luxury car vent detail

Close up of metallic orange sports car side profile

Sports car silhouette against gradient sunset

Close up of alloy wheel rim with yellow brake caliper

Sports car in low light

Close up of a luxury car vent detail

Close up of alloy wheel rim with yellow brake caliper

Close up of metallic orange sports car side profile

Sports car in low light

Sports car silhouette against gradient sunset

Next project

Vari Records Website

Remix project